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Reading time: 6 – 10 minutes For any new business owner, the first customer is the most thrilling. I can recall from years back the nervous excitement that accompanied closing my first sale. It was true of every business I’ve ever had — and in each case I learned from the event. So, what is a customer…really? Let’s [...] |
I'm John Elrick. Welcome to So you wanna be in business... From the time I left college in 1982 until I was invited to work with Fenestra Technologies on a long-term project with the United States Census Bureau in 2001, I have been directly involved in the startup and operation of six different businesses. After much reflection, I am now in the process of designing business number seven. My goal for this blog is to share some of the insights and lessons I learned along my twenty year journey as business creator and owner. |
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